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Some panels view marketing as a straightforward matter. Questions about marketing are more likely to revolve around brand perception and also the latest ad-campaign. Marketing is viewed as a crucial topic, although rarely gets center stage. Skeptic board members see marketing as a remarkably subjective subject matter, where RETURN ON INVESTMENT is unsure. The famous issue “what does you spend upon advertising? inches isn’t susceptible to receive a remedy from a skeptical mother board. And if they’re unsure of its value, the CEO won’t be allowed to justify the budget.